Ruining Good Design

Designing is a very temperamental art form. Changing proportions and blurring significant characteristics can change a great design to a mediocre design. Often when designs are redone they become watered down versions of what they once were. Two companies guilty of ruining their designs are UPS and Citröen. Another company (it wasn't mentioned in the article, but it's relevant) is Comedy Central. There isn't anyone I know who likes the new typographic logo in comparison to the old image and type based logo. The new logo keeps the circular design, but uses rather boring type that doesn't fit with the station's image in terms of programming.